Okay, you're sold. You're excited. August can't come soon enough. Why? Because that's when the 2013 ES arrives in Lexus dealerships, and one of them will be yours?all yours.

But because August is still a few months away, we thought we could at least give you a periodic look at what's happening with your ES at the moment?and we'll start with the stitching dojo.

You see, your new 2013 Lexus ES will feature a small but premium design element: real stitching that runs along the top of the instrument panel upholstery. For several reasons (the materials involved, the precision required), this stitching work requires extremely skilled craftspeople to apply flawlessly?but the result adds a warm, handcrafted touch that contrasts elegantly with the high-tech feel of the panel's gauges.

Enter the stitching dojo, Lexus' special training facility for discovering and fine-tuning its ES-stitching talent. As of today, only about 12 craftspeople have made the cut.

Lexus first evaluates potential stitching specialists' dexterity, and one of the qualifying tests is to fold a piece of paper into a perfectly constructed origami cat. Challenging but doable, right? But understand this: the folding must be done with only one hand?the non-dominant one?and it must be completed in under 90 seconds.

Qualified specialists next need to acquire the necessary skills for the job, which they get through a systematic, 10-step training program. The training takes three months, and the craftspeople are required to master all 10 steps before they can perform actual 2013 ES production work.

When done just right, the stitching is simple and elegant, but the work that goes into it is difficult. A large piece of urethane upholstery is placed on a sewing machine and manipulated by hand at just the right speed. Unlike a flat piece of leather, the urethane is three-dimensional, and every curve and corner must be handled precisely.

After the stitching is complete, it's of course visually inspected for imperfections?all so you, a future 2013 ES owner, will be pleased with the results.

Lexus Financial Services is pleased to announce 2 great new options to lower your monthly payment. Lease customers can take advantage of a 20,000kms low KM lease (standard lease provides 24,000kms) and finance customers can choose a biweekly payment period for their loans.

Ottawa, Ontario - CanadianDriver.com, a leading Canadian online automotive magazine since 1999, announced its first annual Top Picks awards. The 2010 Toyota RAV4 and 2010 Lexus RX 450h were selected as part of CanadianDriver.com's top 20 new vehicles in the Canadian marketplace.
 
The 20 vehicles were chosen by the publication's panel of senior writers and editors who have a combined 60 years of test-driving experience.
 
"These are the vehicles we would recommend if you came to us asking which car you should buy - which coincidentally, many of you do," says Editor-in-chief, Greg Wilson. "The winning vehicles are chosen from a broad range of vehicle classes, and unlike many awards, we consider every new vehicle sold in the Canadian market, not just the all-new models or redesigned ones."
 
"We thank CanadianDriver.com for recognizing the 2010 Toyota RAV4 and Lexus RX 450h as top vehicle choices for 2010," said Stephen Beatty, Managing Director at Toyota Canada Inc. "These accolades will no doubt be an important factor for Canadians as they shop for new vehicles this year, and consumers can be confident that the made-in-Canada RAV4 and AJAC award-winning RX 450h are excellent choices."
 
CanadianDriver's judges take into account such factors as styling, comfort, functionality, quality, performance, fuel economy, safety features, reliability, and value for money; and class-specific advantages such as cargo capacity, payload, towing, utility, and ground clearance.
 
"When all is said and done, these are the vehicles we really like and wouldn't be afraid to recommend to anyone who asks," says Wilson.
 
More information about CanadianDriver's Top Picks for 2010 can be found at CanadianDriver.com.
 
CanadianDriver.com, a leading Canadian online automotive magazine, has been providing consumers with independent, Canadian-specific car-buying information since 1999.  It currently receives over 580,000 unique visitors and 5.2 million page views per month (source: Google Analytics)

Lexus of London Partners with Eco Power
Challenge - leverage showroom glass wall by harvesting daylight and load controlling non-showcase hours on dealership lot
Solution - installed ecopower continuously variable system with photo cell to manage showroom and lot lighting
Result - 35% energy savings on HID lighting costs

http://www.ecopower.net/toyotatown-lexus-london

First Photo of 2010 Lexus GX460



Stay Tuned for the official launch next week!

Candice Olson Makes Appearance at Lexus Of London
Thank you to all those that attended our Club Lexus function with Candice Olson from Divine Design.
Click here to see all our photos of the event

Seasonal Location
Check out our Seasonal Location at Masonville Mall this Holiday season.

2010 RX450h wins AJAC Award
 
(TORONTO) - After a week of rigourous testing of new vehicles, members of
 
the Automobile Journalists Association of Canada (AJAC) declared Lexus the
 
winner in the Best New SUV/CUV over $60,000 category for 2010.
 
 
 
By selecting the only hybrid-powered vehicle in its category, the media
 
showed their support for sustainable transportation and the greener
 
advances found in the hybrid-powered 2010 Lexus RX 450h.
 
 
 
"We'd like to thank AJAC members for recognizing the Lexus RX 450h's
 
winning combination that offers more power, and better fuel efficiency and
 
emissions performance," said Larry Hutchinson, Director of Lexus in Canada.
 
"For a safe, intuitive, comfortable luxury motoring experience in an
 
advanced SUV design, Canadian drivers can count on Lexus."
 
 
 
The Lexus RX 450h is one of four hybrid models available from Lexus, the
 
world's only automaker to offer a full line up of luxury hybrid vehicles.